An air fryer recipe library rewritten for the appliances, the measurements and the supermarkets of each country.
25 countries
airfry.online →
Registered in England and Wales · No. 17473646
A house of brands people buy from.
Fietz Group owns and runs seven consumer companies from London. We write the product, we set the price, and we deliver it the second the customer pays, in twenty five countries.
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71-75 Shelton Street, Covent Garden · London WC2H 9JQ
Our companies
- São Paulo Clean
25Countries served
7Companies owned
12Languages published
2026Founded in London
The standard
A product only deserves to exist if the customer would miss it the day after buying it. We sell one thing at one price, we deliver it in full, and we return the money without argument when it is asked for.
Mauricio Missel FietzFounder and Chief Executive Officer
Our companies
Seven companies, one standard.
Each one has its own name, its own audience and its own price. Everything we sell is written and produced in house.
Digital
Sold and delivered by Fietz Group LTD. One payment, immediate access, no subscription, nothing shipped.
365 screen-free activities for parents of children aged two to ten, with materials, steps and the time each one takes.
14 markets
playjoy.space →
Guides that explain what a dog is doing and what to do about it, written for owners rather than for trainers.
International
whymydog.com →
Study material for students sitting Brazilian public examinations and university entrance tests.
Brazil
reta-final →
Services
Operated in Brazil through local companies. Booked and paid locally, not through this website.
Scheduling and field operations software for upholstery cleaning, used by cleaning companies across Brazil.
Technology
higio.com.br →
Upholstery, mattress and car interior cleaning, carried out at the address of the customer.
Extrema, Brazil
extremalimpeza.com →
São Paulo Clean
The same cleaning standard, operating across Greater São Paulo.
São Paulo
saopauloclean →
Markets
Localised, not translated.
Every market gets its own language, currency, measurements and the references a reader there actually recognises.
Europe
- United Kingdom
- Ireland
- Portugal
- Spain
- France
- Belgium
- Netherlands
- Germany
- Austria
- Switzerland
- Italy
- Poland
Americas
- United States
- Canada
- Mexico
- Brazil
- Argentina
- Chile
- Colombia
- Peru
- Uruguay
- Ecuador
Asia Pacific
- Australia
- New Zealand
- Singapore
People
Small on purpose.
Mauricio Missel Fietz
Founder and Chief Executive Officer
Co-founded the company in 2026 after more than ten years building and running advertising operations for consumer businesses. Decides the products, the prices and the standard every company is held to.
Jessica Laura
Co-Founder and Operations
Co-founded the company with Mauricio and runs the day to day across every company, from customer support to delivery, so that each purchase is answered and honoured.